Pied Piper of south shore

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CMA Marketing Group

Reserve your copy today!

The first printing is sold out. To purchase second printing books please contact me at:



or write to:
PO Box 366
Medinah, IL 60157

Second printing
books are $24.95
plus $7 shipping
by FedEx.




Find dates and times for book signings and other book and poster related events. Please come back often as we update this frequently.

Just a few of the places we've been

The annual Writing and Publishing Series at Arlington Heights Library kicks off with Caryn Amster’s “Planning, Writing and Marketing Your Own Book” program

Borders Books and Music - Schaumburg

A packed house at the Indian Trails Library in Wheeling.


What Caryn’s audiences say... 

  • Excellent ... Very helpful! What a sharp and fascinating lady!  Thank you!
  • Very easy to understand; many helpful facts ... Speaker was great
  • Very enjoyable presentation ... Covered a lot of valuable topics
  • An excellent program that gave me encouragement to keep writing
  • Motivative/inspirational lecture
  • A sincere, authentic person

Book Caryn NOW for your business or social organization!  Accepting bookings now! Come back often as new speaking and signing engagements are constantly being added!

Here is what people are saying about past talks!
Click to Enlarge

Caryn Lazar Amser"When I began writing my book four years ago, I expected to find an agent and a publishing house. But I discovered that the best way for me to assure that my book would be published was to publish it myself. It gave me total control of the story and the art, and allowed me to get the book out in a timely fashion  It has been an interesting and exciting journey from the written page to the finished product. It is something almost anyone can learn. If you are a good promoter, it can be a more lucrative path. I hope my talk, 'It's Time To Tell Your Story', will help prospective authors and those with a book in process to learn some of the steps toward getting their words in print." Caryn Lazar Amster

Who is Caryn Lazar Amster

Caryn Lazar Amster, a Chicago marketing specialist, grew up working side by side with her parents in Wee Folks, their South Shore toy store. For the past 16 years she has been the owner of a Chicago based marketing planning, and consulting firm, CMA Marketing Group, Inc. and its divisions, CMA Publishing and Custom Marketing Associates. She is a noted writer, speaker and trainer on many aspects of marketing and public relations for businesses and organizations. "The Pied Piper of South Shore, Toys and Tragedy in Chicago" is her first book.

"The Pied Piper of South Shore, Toys and Tragedy in Chicago"
This is a true crime book about Chicago's South Shore, murder, gangs, toys and the Nation of Islam! Book marketing seminar
Book Caryn NOW for your group

Accepting bookings now!


Caryn Lazar Amster has four new presentations for community and business organizations available for 2006.    

Surveys show that 80% of people feel they have a book inside them.  This talk address those people." Caryn Amster 1. "Telling and Selling Your Family's True Story"  -  This entertaining 20-45 minute presentation is for organizations whose members are considering writing their family's story or a memoir. It covers my experiences as a self-published author. It is for people in any stage of the book process.  2.Planning, Writing and Marketing Your Own Book” Five percent of writing a successful book is the writing and 95% is the marketing. This seminar will discuss the importance of starting your marketing plan while writing your book, important milestones in the book writing process and marketing your own book successfully. This presentation is for those in any stage of the book process. It is for authors with or without a publisher. This entertaining and highly informational program is from 40 minutes to 2 hours.  Her book will be available for sale at the event. 3. "Be a Business Success Story - Marketing Your Own Book" -  “Writing and promoting a book are great new ways for business people to show their expertise, create new relationships and gain exposure to multiple audiences.”

Caryn Amster

Five percent of publishing a book is in the writing and ninety-five percent is marketing.  Even authors with publishers must market their books themselves. This book marketing presentation emphasizes self-publishing and can run from a 20-45 minute talk to a 2-hour workshop.  Attendees will receive useful informational handouts and a proposed marketing plan spreadsheet to help them turn their book into a marketing success story.  It is an entertaining, fact-filled presentation for people in any stage of the book process.  Attendees can learn:

  • Using news releases to get famous Getting reviewed using galleys - food for thought Timing your book marketing attack – a marketing planning spreadsheet with over 60 marketing activities Book sales strategies Website Signings/seminars Discovering allied markets Advertising and promotion
  • Cross-promotion, trade-outs and advertising

4. “The Bashert Experience”

This is a 20-45 minute presentation for Jewish audiences.  It centers on the hundreds of “non-coincidental” occurrences that compelled this first time author to complete her book, The Pied Piper of South Shore, Toys and Tragedy in Chicago.
For five years, a constant flow of people, calls, emails and letters revealed more and more about South Shore life, Wee Folks and loyal customers’ stories from the other side of the counter. It demonstrates how inspirational and motivational the writing experience can be when a project is “meant to happen.” 

Be assured that we will never sell your information to anyone……ever!

To book Caryn, (Greater Chicagoland area only)
you may contact here by completing the form below

Your Name:
Email Address:

Links: Charles Celander, author of photography book "Chicago's South Shore" book, CMA Marketing Group, Inc, Caryn Amster Mitch Markovitz, cover/poster designer site

Midnight Flight: The Story of White Flight from Chicago's Southeast Side. An online book by author Ray Hanania detailing his firsthand experiences during this phenomena of the late 1960s in Chicago.
Winner of the USA Book News award "Best Book 2004" in the True Crime category http://www.USABookNews.com

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CMA Publishing, a division of CMA Marketing Group, Inc.
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Poster and special editions

The "Pied Piper of south shore" book cover

$29.95 plus $7.50 shipping

Full color lithographed posters (24” x 33”) of the book cover painted by Mitch Markovitz.
Giclee special limited (150) editions (20"x30") of the 79th Street scene without the book text - signed, numbered, certificate of authenticity. Giclees at $450 plus shipping to be discussed with artist at time of purchase

ORIGINAL painting of the book cover (oil on canvas), 50"x33", with book title lettering - $10,000.
Email Mitch Markovitz

Personally autographed books, posters and prints make great gifts!