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FAQ
- Frequently Asked Marketing Questions
 Q.
How much should I spend on marketing my small business?
A.
It depends. If it your first year in business you should
spend more to get your name known. If you are established
but changing your business, branding or adding new products
or services, you should invest more to get the word out.
Q.
Why do I need a Marketing Plan?
A.
It saves you time and money. Without a plan, it is difficult
to know which activity to do and when. It saves you time
and keeps you focused. It saves you money because you
have identified your target market and strategy, and following
the plan, you will engage in the right activities to accomplish
your goals.
Q.
Why do I need a Marketing Coach-sultant?™
A.
A consultant researches and recommends. A counselor raises
awareness and helps you select ways to accomplish your
goals. A coach encourages you to implement your plan.
A Marketing Coach-sultant™ combines the best of all these.
Q.
Can your service be customized to my business?
A.
Sure! No one marketing strategy or tactic is best for
every business. It is not unusual to see great gains by
efficiently implementing one simple strategy.
Q.
Who are your clients?
A.
My clients are motivated small to mid-sized business owners.
Some have specific goals in mind but many need direction
and creative marketing ideas to get them to the next level.
My clients range from accountants and attorneys to waste
haulers.
Q.
What qualifies you as a Marketing Coach-sultant ™?
A. I have a diverse marketing background for over 25 years
including retail, real estate and medical marketing. Since
1988, I have been a business owner working one-on-one
with hundreds of business owners to maximize their marketing.
I have trained hundreds of business owners through seminars.
I keep current on the latest information through trade
publications, books and listening to tapes and attending
seminars.
Q.
What if you have not worked with my type of business?
A.
I do not need to know your business. I learn about your
business from you and overlay my marketing knowledge on
top of that. Usually people are embroiled in their own
business and need a fresh, unbiased perspective to create
a success.
Q.
Is there anything free?
A. Yes! download a selection of my
monthly e-mail newsletters, download
a free sample Marketing Plan and read
the articles I have written.
Q.
How do I find out more?
A. Call me at (847) 895-6449, fax me at (847) 895-6254
or e-mail me at Caryn@MarketingCoaches.com
to discuss your business marketing challenges.
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